Network Marketing Health and Wellness

Marketing, office planning, networking, managed care, legal liability. These are probably not the words that encouraged your decision to pursue a career in the field of mental health. Before practicing the clinical aspects of therapy, most mental health professionals must first deal with the business of therapy. Independent Practice for the Mental Health Professional, co-written by a veteran therapist and a therapist just beginning in her practice, offers the information needed to balance the demands confronting a therapist operating a private practice. Based on Joan Beigel and Ralph Earle's previous work, Successful Private Practice in the 1990s, this book offers specific tools for building a successful practice for the next century. Independent Practice for the Mental Health Professional provides the reader with the experience and time-tested lessons of Dr. Earle, who has been in practice since 1971. At the same time, Dorothy Barnes, who began her practice in May 1998, addresses the thoughts and concerns of those therapists who are soon to enter, or who are thinking about entering, private practice. This indispensable guide teaches the reader the pros and cons of going solo or joining a group practice; the legal issues connected to running a private practice; how to market themselves as well as their practice; how to arrange their office layout, manage personnel, and collect fees; and how to maintain a thriving practice in the age of managed care. The authors provide worksheets and examples of successful planning for the growth of a practice. When combined with hard work and a business-minded attitude, these techniques are a recipe for success. As a result, Independent Practicefor the Mental Health Professional serves as a valuable resource for therapists thinking about entering private practice, and for beginning and experienced therapists hoping to improve their existing practice.

Foreword by Victor J. MenezesChairman and CEO, Citibank N.A.From the Foreword"If multinational firms and their suppliers are to achieve and sustain success in Latin America, they will need to develop and implement sound strategies. "Winning Strategies for the New Latin Markets" contributes to this goal." Companies worldwide are discovering the enormous potential of the Latin markets. Succeeding in the new Latin markets is challenging because of the dramatic changes affecting every aspect of life throughout the region. "Winning Strategies for the New Latin Markets" systematically reviews those changes--and offers guidelines for effective strategies that meet the changing market needs. The authors--each a long-time expert in Latin and global business--challenge popular views of the Latin markets. Powerful transformations ranging from privatizations and economic reform to rapid adoption of the Internet are allowing major companies to create powerful business networks from New York to Sao Paulo--but success in the region also requires an understanding of consumer variations across countries. The book unlocks the opportunities that emerge from a golden triangle of the Brazilian, Mexican, and U.S. Latin markets, which represent two thirds of the region's market power. A detailed account of integrators and specialists in consumer, retail, telecommunications, energy, health, and financial markets reveals how firms are crafting strategies through the value chain from manufacturing to finance and marketing.* Over 100 interviews and several case studiesInsights of corporate leaders from the United States, Europe, and Latin America* Reaching the new Latin consumersChanging demographics,changing economics, changing consumption patterns* A projected $1 trillion U.S.